The past is a foreign country, and 30 years is a very long time. Anti -coffee It was founded in 1995, and this year they celebrate the 30th anniversary with a special edition of the circumscribed edition Mixture of field travel. The package was designed by the imaginative director Coffee Coffee, Amanda Hakanson-Stacy and designer Yejung Park, and Easter eggs are full.
“The grip on our history is dispersed all over the box,” says Hakanson-Stacy, “emphasizing several significant moments with culture in the last 30 years. The QR code also leads to a very humorous, interactive internet impression with a larger 30th anniversary, including the Vibey 1995 playlist by Katie Carguilo. “
We talked to Stacy Amanda Hakanson to learn more.
What was the basic inspiration of this project?
I always want the field trip to be extremely humorous and engaging, because it is a festival of education, so I leaned into this climate with this project. I am far in charming characters that are still fashionable in design, and our designer, Yejung Park, had on his mood board on this box, so this is the exploration of it. I started drawing charming things and thought: “OMG, what if they were in space!” Who doesn’t like the cosmic moment?
From the first vision to the final product, how long did the design process last?
It is complex to estimate because these products require such a lot of work from so many people.
Tell us about your favorite details of the project.
To be candid, it’s tough to choose. This box was cold to design! I am a substantial fan of a cosmic buddy on the upper part of the box, a skateboarding earth and a miniature cup of coffee bean comet riding a fiery tail.
How does cooperation play a role in the design process?
Usually so much is happening and we have a miniature team, so there is no time for more than one designer to work on the project, but we reject ourselves and brainstorming as a team. We have a Google chat that we apply for opinions because we design things. As a CD, I try not to design such things anymore, but it was one of those “Oh, it must go to the printer this week”, so I opened the mood board of our designer Yung for this box, and that’s what I knocked out.
When did it appear?
Trip Field fired 1/3 and it will be around 4/18.
Is the project optimized for the presence on the shelf? How is it to stand out?
I always consider the presence of a shelf when designing packaging. This project is to stand out using humorous illustrations, radiant colors and bold fonts. I also considered the hierarchy of information and the readability of the most significant words from afar.
How does the package design reflect the general brand and company news?
Branding Counter Culture is humorous, colorful, informative and accessible, and this box embodies all these elements. One of our basic pillars is education, and this box celebrates this commitment.
Is any of the packaging materials recycling or compost?
The box is recycling. Yes, cardboard!
Where is this available?
A trip in the field is available On our website (Counterculturecoffee.com) and in some food and wholesale locations.
Thank you.
