What is capitalism at a slow stage? Tysiąclecia has long been a generation to raise a warning flag with remuneration that does not grow commensurate to the costs of maintenance and that they were valued from the sleep of having a home. To which they were told to stop buying so much coffee and toast with avocado.
Well, we are now, and a century -old Marek of Coffee changes its name in response to current times. After 133 years, Maxwell House moves to Maxwell’s apartment.
At first I thought it was a joke. I checked twice to make sure that I did not come up with an article from onions in case. Life is becoming more and more farce, it would be a understandable mistake. But no Kraftheinzconany.com It is not for YUKS. Rebrand, Which is trueIt is “satisfying the needs of today’s consumers and remind fans that the brand is synonymous with the perfect taste, inexpensive coffee.” The press release continues: “At a time when value is more essential than ever, Americans are looking for values in their daily areas, including in the place where almost a third of the deciding on rent live in comparison with the purchase of a house.”
“Choosing” really doing a lot of bulky lifting.
But before we announce a full, there is a marketing angle, which unfortunately sprinkles in a different economic crisis of brewing: growing cost of coffee. The continuous trade war of the US government, especially the insensitive 50% tariff for all Brazilian goods, caused the destabilization of coffee price, and consumers begin to feel it.
Time with the National Coffee Day, which is today, September 29th And at this point there is a pre -paid holiday vacation for PR teams, the Maxwell apartment offers “12 -month lease” for coffee. For a circumscribed time, people can buy an annual supply of Maxwell House coffee for less than USD 40. Together with coffee containers from the brand in the Maxwell apartment, the year also provided the “Official Apartment of Maxwell” Dzierżawawa “to sign”.
According to the press message, the Maxwell Apartment “is one of two campaigns debuting from the brand of coffee this fall, because it still emphasizes their commitment to the affluent, consistent flavors that people can count on, by doubling the offer of the best value in coffee.”
Not relying on it very well, but we have achieved a part of the dystopian hell, in which the inability to access fundamental life needs is so widely accepted that the multi -billion corporation has decided that this is a robust marketing tool. Hahahahaha, you will never be able to have a home in a spiral country towards basic recession. Buy an annual coffee. Life is such advice.
