If you are looking for something more adult than candy and wax chocolate, maybe you should give Valentine to something they can drink. Coffee of partners In Brooklyn in Fresh York he created a narrow edition of Valentine’s Day “Be Mine?” Special soluble coffee offer, which is as charming as practical.
Each box is equipped with six sachets that can be personalized (these are six potential Valentine!)
We talked with Rachel Gonzalez, the experience of customer service and marketing administrator at Partners Coffee to learn more.
What was the inspiration of this project?
Design works of this product are inspired by Valentine’s Card Exchange and related classics. These inexpensive paper cards are decorated with “be my valentine”, which evoke such positive with their insolent one line, ribbon boxes filled with various chocolates and sweets in the shape of a heart were key points of nostalgia for this project.
Who designed it?
The packaging was designed by Sophie Wheeler Z SUPIPI StudiosWith additions and facilitate of the partners marketing team and internal graphics, Drew Bonadio.
From the first vision to the final product, how long did the design process last?
This project lasted about 10 weeks from the initial brainstorming of ideas to receive the last product ready for the shelf.
Tell us about your favorite details of the project.
Individually saved interiors of sachets containing space for personalization are at the highest level! Coffee can be such an automated experience, something that we do not consider as much, and the configurable Valentine’s card seemed to simply raise a elementary act to timeless and joint experience.
How does the package design reflect the general brand and company news?
Partners Coffee focuses on incorporating, sustainable development, versatility and approach. Be mine? Effectively embodies these ideals in many ways. The main project contains two different characters blocking the shoulders, simply enjoying their company. Internal sachets are multidimensional in their design with a functional purpose of maintaining individual parts of soluble coffee and their design goals focused on personalization and unity. This coffee has been designed to share with everyone and everyone, from friends to family to colleagues. Thanks to the additional information on the opposite side of the pack, you learn about the powered balanced messages behind the product with elements of fun and personality sprinkled at all times. Great coffee should be great fun, and this product is a great example of this concept.
Are there key elements of the packaging to educate the consumer?
Each internal sachet contains instructions and tips on alternative preparations (i.e. an eyebrow sizzling or frosty, with water or milk). The outer box also contains infusion instructions and coffee history, as well as the address of the URL of the Coffee Partners website, in which you can find more detailed information about the key points of this coffee, including origin, producers and process.
Is any of the packaging materials recycling or compost?
Yes, the main box is a recycling cardboard.
Where can you buy?
ON Partners Coffee website AND in all locations of the cafe.
