Will Levis is a Tennessee Titans football quarterback. But around these parts, he’s probably best known as the kid who puts mayo in his coffee. It was just two years ago, when Levis was coming off his senior season with the University of Kentucky Wildcats and was attending media days to assist boost his draft status, that he dropped the bombshell that he puts mayo in his coffee. For example, .
We conducted a survey on this unholy drink and over 90% said they wouldn’t even try it. Nevertheless, Levi’s gained Lifetime Sponsorship Contract from Hellmann’s, although he later admitted—somewhat incredulously—that he didn’t actually put mayo in his coffee. But for better or worse, you’ve got to dance with the one who brought you, and what was once a silly little joke on pro day has degenerated into Levi’s pushing mayo-coffee cologne. Honestly, the smell is the least offensive thing about the drink.
As reported Food and wine“parfum de mayonnaise” is available under the name Will Levis No. 8, a cheeky reference to the Titans QB’s number. Although it is disgusting, it is quite good. The fragrance of Hellmann’s has its own website that they play it straight, including an overly stylized, earnest ad in which Levi’s shows us little Hansel with the dead stare of a model (while eating a lot of mayonnaise).
Although the idea is stupid and unrealistic, the product is very real. Levis collaborated with Hellmann’s and a private label perfumer Luxury Fragrances K to develop the scent, which is described as an “inviting and intriguing” blend of tart lemon, parsley, coffee notes, musk, vanilla and whatever is “a bold mayonnaise accord.” Levis, for his part, does a pretty good job of finding the balance between goofy and earnest in promoting the scent.
“The Hellmann’s team worked closely with the perfumer to make sure the scent was representative of me and what I could represent on the football field,” he said in an email. “They went through several rounds of testing and I think they did a really great job of hitting the nail on the head with the finished product.”
Officially released on August 13th, Will Levis No. 8 is available for purchase via website for $8 per 30ml bottle (limit one per order). A restricted number of bottles are released each day, so you’ll need to act early and quick if you want to smell like coffee and mayo.
It’s stupid, it’s gross, and no coffee was harmed in the making of this scent (which means no one squeezed a fart out of a blob of sticky, creamy goo into an innocent cup of coffee). So sure, why not?
