Breville and brand experience agency GHO Sydney have launched the platform Breville Coffee Journeypremium, immersive platform for Third Wave Specialty Coffee. The site is a comprehensive educational resource for coffee lovers.
Featuring three of Australia’s leading baristas, the Breville Coffee Journey features coffee tutorials, recipes, inspiring articles and an immersive journey through the entire coffee-making process, from beans to cup.
Says Noel Burchill, head of global brand and advertising strategy: “The Breville Coffee Journey is a premium digital experience designed to take consumers on an immersive and informative exploration of third-wave specialty coffee.
“Whether you’re a coffee novice or a coffee connoisseur, an espresso or drip lover, we’ve leveraged the incredible talent of Breville and the industry to provide a comprehensive platform that everyone can enjoy. We are proud of the work we have accomplished in partnership with GHO Sydney and thank them for their commitment and shared vision for the project.”
The content was designed and produced by GHO and compiled by Breville’s in-house digital team. The experience includes 25 full-length films, many photos and interactive sites.
Says Hamish Stewart, imaginative partner at GHO Sydney: “Breville is a brand that Australians know and love, so it has been an honor to work with them to tell their story to the world. Our research showed that people were looking for a versatile coffee source and it was great to partner with Breville to supply this growing market.
“The project is an excellent demonstration of our capabilities at GHO, from design sprints, through prototyping and customer research, to UX/UI and content production. We are very proud of the result.”
Headquartered in Sydney, Australia, Breville is an ASX-listed manufacturer of premium home appliances operating in over 70 countries around the world. The company produces a range of award-winning, groundbreaking machines, including best-selling coffee machines such as the Barista Express and Oracle Touch.
