If you give me a moment of pontification, I think words matter. Maybe it has something to do with my work, thanks to which the words are good, but I think they are very vital. To the hell, the whole reason why we scream on the Internet instead of the fire in the cave (and other less terrible applications of human ingenuity) is our ability to provide information thoroughly throughout generations. And the best way to do this is language.
Starbucks disagrees and has for some time. You don’t really have to look much further than treating words such as cortado, transparency, good (see: pants popy oleato) etc. that itself. Or you can ask a barista in a local cafe for Macchiato and watching life flowing out of their faces.
So the words are not really vital for “Bux, it is more about vibrations. And the word with which they now spin is” secret “. Like in a secret menu They have now added to their applicationwhich raise the competition for winning $ 25,000.
There is a certain appeal to the secret menu. To know, some of the privileged few with access to a completely different experience than the rest of the world, add this process. It was a whole business model of madness in 2010 and In-n-out burger secret menu remains a legend. That is why people want to be regulars in bars, restaurants and cafes. You feel that you are part of something in a more intimate way. But there is a secret.
When you start blowing him into the world – for example, placing it in the application and sending a press release and organizing a competition worth USD 25,000 – is no longer a logistically reasonable “secret” way. Novel Starbucks secret The menu seems to be a huge frosty foam, which is fine; My beef has no drinks. You can frosty foams your orange mocha frappuccino until the cow returns home and you don’t hear watching me.
Stopping here is that broadcasting a secret menu is a curse of the idea of the menu itself. It is an Orwel language abuse, the real stage of capitalism and the mind goes back in horror. Of course, there is a whole definition thing that is in itself a hill where I am ready to die. But there is also a soul. The secret menu is a diminutive feast for the customer, the thing that the store has no profit in itself because it is neat and comical. There is a subtle frosty to leave the Easter egg that you can find, but it doesn’t have to.
Placing a secret menu in the application and promoting it through competition and press campaigns is neither low nor cold. He desperately throws shit at the walls and sees what the stick. One of the first shots of spaghetti novel director general Bryan Niccol reduced the menu, but it seems to me that this pasta did not stick as he hoped, so maybe the extension is a ticket? It is a person who earns the second highest indicator between an executive employee and a median in all corporate America, According to the last AFL-CIO reportIn 6666: 1, do what you want with this number.
It’s a feverish stupidity of all this. For example, Starbucks “Pionier” Cafe of the Future, tearing the Second Wave cafes. Add “Pioneer” to the list of words that do not mean what they think it means. “Seasonality” is another, which is why in August they release autumn flavors.
There is probably a bigger point about the world of Postpinth, in which he was imprisoned and like Starbucks became the official cafe of our brain, which melts Duh-Duh “This is Wine”. We did not hinder artificial intelligence to prove the whole undertaking of human culture, right? But I will let the next great anthropologists of civilization break down where everything went wrong. It probably didn’t start with the sweaty Medy Starbucks application. This is just another entry in Gas rules: Secret menu that is not secret by nature.
