The matcha market is now absolutely popping up. Like the liquid Labubus in the green form of a drink, there is something about this age-old drink that caught the length of the trend wave in 2025. Perhaps because they look charming on Instagram; Because it is the fact that after proper preparation and service, Matcha is deeply delicious. Whatever – 2025 is a broken matcha year, and we are here.
Similarly ChuhhhuhThe modern latte matcha, which we are surprised in the latest edition of Ready is a drink, a series of Spudge functions dedicated to the developing CPG RTD market. Matchas in can have been existing for decades, especially from the Japanese canned drinks (and what is the market), but products produced in the United States and focused on American drinkers are relatively newer phenomenon. Branding Chuh is fashionable and state-of-the-art; They exploit sedate Japanese “ceremonial” mats and you can try in various flavors, such as blueberry and seasoned vanilla. It is also on the shelf, although it tastes better from the fridge.
We had to learn more, so we talked with the founder Andrew Schundler and dived in the world of Chuh.
Tell us a bit about the product design.
We played with a lot, inventing the project. The name is the rear sound of matcha [mah-CHUH] It required a fun atmosphere of Surf-Bro Esque for us. We had the pleasure to work with the PG brand to build something to stand out on the shelf. Our Chill Fox mascot, a nod to Japanese Kitsune, embodies Chuh’s personality: fun, accessible and just a little mischievous. The project reflects our mission – that matcha seems less intimidating and much more fun.
How long have you been working on this project?
My wife and I have worked on it for the last 1.5 years and we will gladly share it with the world!
Who is the target customer of this product?
Chuh is created for everyday people who want to strengthen pure energy without coffee vibrations or sugar accident of energy drinks. Regardless of whether it is a mother, a businessman on a train to the office, or surfer going to the beach, we hope that Chuh finds his way into the hands of anyone who needs matcha on the go.
How do people describe the taste?
Seasoned vanilla gives a sultry vibration of chai perfect to start the day or for a cozy autumn day. Blueberry is delicate and refreshing, something that many claimed that they imagine that he would bring to the beach or having a delicate afternoon.
Do you have future RTD products in development?
Yes! We actively experiment with modern flavors and love to hear from the community about flavors that they would like to see.
Final thoughts on the RTD category?
I love to make a matcha at home, but this whole idea was reborn from my previous life as a film producer always on the way and I’m looking for an effortless solution. I loved diving in the RTD category and the world. I met a lot of frigid people here in Maine through various communities and startupcpg communities. I believe that the demand for better RTD caffeine drinks is only in the first round with a lot of space for development and innovation. I am excited that I can stimulate it.
Where is it available?
The product is available online On our website or at selected retail sellers in the northeast. Costs $ 4.99 for one can or USD 17.99 for 4-pack
