Louis, MO, August 25 – St. Louis Specialty Coffee Roaster BluePrint coffee It implements a bold packaging redesigned by the coffee line of all beans. The up-to-date retail bags contain elementary, pure graphics over the characteristic lively BluePrint life and a unique labeling system based on cards that makes them highly interactive and instructive. The entire coffee line made of all beans – including 10 ounces, 2 pounds and 5 pounds – has refreshed treatment. BluePrint also offers 2 bags for the retail shelves for the first time, providing a mass option for customers looking for a higher value and reduced packaging.
Each bag is marked with a replaceable, collector’s and interactive card. A clever design displays the name and origin of coffee when the card is hidden in the pocket. Removing the card reveals the failure of information: statistics such as facade, varieties and processing style, background of coffee producers, taste notes from the BluePrint expert team and step -by -step guides. The cards also contain empty spaces for their own client’s notes – inviting consumers to follow variables, such as brewery method, grind setting, dose of coffee and water, and recording their own impressions.
“In BluePrint, we value transparency and purposefulness. Thanks to this redesign, we liberated ourselves to introduce more information about coffee into our packaging-at the same time achieving a cleaner, more encouraging aesthetics, which is still in line with our brand,” said wholesale director and co-owner of Nora Brady. “Adding a card pocket to a saturated blue bag is a solution that is so quintess Plan. This is a up-to-date era for us, but it also brings us closer to our roots. ”
The refreshed BluePrint packaging has been designed to think about thinking and crafts, from which a special roaster is known. “We carefully considered every detail for customer service,” said BluePrint graphics, Mary Grayson Batts. “Removing the card for a closer look becomes a wonderfully touching experience. You can feel the quality of the packaging in your hand and know that it matches the quality of coffee inside.”
“In our 12 years of activity, this is the biggest visual change we have ever done,” adds Mike Marquard, co -owner and director of Roaster. Recent bags, flooded with a characteristic shade of BluePrint of Vivant Blue, bold presence on each retail shelf. Pure graphics are anchored with fresh iteration of the iconic BluePrint logo: isometric cube. Thanks to their elementary handsome bags, they create an elegant show on the kitchen counter and a well -considered gift.
The redesigned packaging appears this week. It is available on shelves in all three coffee bars of St. Louis, as well as in regional and national retail stores and grocery stores BluePrint website.
About BluePrint coffee
BluePrint Coffee is a special couples and three coffee bars in Saint Louis, Missouri. We are looking for a mutually favorable loop of relations among our producers, staff, wholesale partners, suppliers and customers – a loop rooted and maintained by coffee perfection. Good coffee must be good from the very beginning, which is why we work with the acquisition partners to ensure that our coffees are fresh, stimulating and balanced. Precise baking, brewing, training and service models maintain beauty in these coffees.
In 2013, we opened our first coffee bar and couples in Saint Louis. Since then, our trace has increased by many coffee bars and a dedicated baking seat. BluePrint coffee fills the funnels and shelves of coffee bars and retail sellers throughout the country.
