The series of coffee structures on the tedious shows coffee companies around the world, which create pretty packaging and brand design. This ongoing series of functions has been published in one form for the last decade in Sprudge, and from 2023 it was part of a novel initiative called Pudge Design Awards, honoring the best in the coffee project around the world.
Coffee is proudly presented by Tricorbraun flex, And today in the series we are looking at the novel tasting set closer Corvus Coffee Roasters in Denver. This is not an ordinary coffee box, as we learned to talk to the marketing manager of Corvus Maxwell Frost. Let’s immerse ourselves inside.
What was the inspiration of this project?
Inspired by a slothful, this EVEMAN tasting set celebrates the beauty of slowdown. It contains Geshas from the legendary Hacienda La Esmeralda, emphasizes how time and precision reveals hidden layers of taste. Using pioneering techniques, such as controlled cooling during fermentation and drying, the trio offers a clear, elaborate tasting experience in which innovation meets tradition in a very unexpected way.
Who designed it?
Shannon Bonatakis.
From the first vision to the final product, how long did the design process last?
Year.
Tell us about your favorite details of the project.
Everyone loves slothful in this tasting set. Inspired by a slothful, every coffee in this set reveals a unique expression of terroar: from Aguili -oriented citrus, to the tender, floral harmony of Guabo, to the intricate cascade of Mario fruit. Everyman is a master class in slowdown, and a reminder that an unusual taste lies in intentional.
How does the package design reflect the general brand and company news?
At Corvus, we base most of our decisions on the belief that it is worth implementing perfection – and the packaging is no exception. We strive for our packaging to reflect the same care and intentions that define our coffee, honoring the trust of our producers in us.
Are there key elements of the packaging to educate the consumer?
In these sets, something special is that we are making a video for every set, with our trainer, to ensure that our clients feel confidently brewing these tasting sets. This film is connected to the QR sticker inside each set.
https://www.youtube.com/watch?v=W2HIJ57FSNQ
And thanks to this we made a video with the manufacturer Rachael:
Is any of the packaging materials recycling or compost?
They are not suitable for recycling, although we have discovered that many customers who buy these sets keep the packaging at the exhibition long after the end of coffee.
Where can you buy?
These tasting sets move quickly, so at the time of publishing this set everyman can be sold out. But we will have another tasting set that will fill its place if this happens.
Visit Corvus Coffee Roasters official website AND Follow them on instagram @corvuscoffee.
