— Equatorial CoffeesThe pioneering coffee roaster, known for its commitment to sustainability, quality and craftsmanship, announces a massive expansion of its ready-to-drink frosty brew coffee. Starting today, Equator’s signature frosty brew is available in all 526 WholeFoods Market stores, all 467 Sprouts stores and 476 Kroger stores (at Ralph’s, Fred Meyer, vQFC, King Soopers and Smith’s stores).
Thanks to this distribution, Equator frosty brew is available in over 2,500 stores throughout the country.
As demand for frosty brews – especially regenerative organic and decaf – skyrockets in grocery stores, Equator is meeting the moment with three 42-ounce beers. multi-serving options (including six 8.5-ounce single-serve SKUs), all roasted and bottled in California. Glossy Black and Perfectly Sweet are the first Regenerative Organic Certified® multi-serve frosty brews distributed nationally.
However, Equator is no stranger to being first; The 30-year-old coffee company has long been a favorite of baristas, coffee fiends and environmentally conscious consumers, always operating on taste, sustainability and relationships at the source. Frigid Brew is simply an extension of these tents.
Whole Foods offers a total of six SKUs, all three multi-serve combos – Glossy Black* ($9.99), Perfectly Sweet* ($9.99), Simply Decaf ($10.99) – and three of Equator’s best-selling single dishes – Espresso Roast*, Velvet Mocha and Oat Milk Latte (all $4.99). USD). At Sprouts, customers will find Oat Milk Latte and Hint of Vanilla, both in single servings. And in Kroger versions, Glossy Black* and Perfectly Sweet*, both in multi-serving sizes.
*Certified Regenerative Organic®; all are organic and fair trade
“Frigid brew has long been part of the Equator story – whether enjoyed in our cafés or brewed at home,” said Helen Russell, co-founder and executive chairwoman of Equator. “Partnering with Whole Foods, Sprouts and Kroger to bring this service nationwide not only scales distribution, but also invites more people to experience the care and craftsmanship that defines Equator.”
Equator frosty brews are made with just a few uncomplicated ingredients: high-quality coffee (sourced and roasted by Equator) with organic milk, cane sugar, cocoa powder and vanilla – nothing you don’t want, nothing you don’t need.
Now, thanks to these nationwide partnerships, even more coffee drinkers will have the chance to enjoy Equator’s unique frosty brew, whether during their morning commute, afternoon break, as an in-store snack while shopping, or as a intelligent alternative to sugary energy drinks. Equator continues to prove that specialty coffee can be scaled responsibly while remaining true to its mission, which in Equator’s case is: Drinking good coffee leads to good things.
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About the Equator
In 1995, Equator founders Helen Russell and Brooke McDonnell began their values-based path by roasting coffee in a garage in Marin County, California. With an obsessive commitment to sourcing green coffee and unrivaled roasting expertise, Helen and Brooke are committed to sustainable, fair trade coffee practices, all in the name of providing consumers with an extraordinary coffee experience. Today, Equator Coffees is a retail and wholesale coffee roaster and coffee farm owner with twelve coffee shops throughout California. Over the past three decades, Equator Coffees has led the industry in the practice of roasting and roasting sustainably and ethically sourced coffee, and has developed
progressive partnerships with Michelin-starred chefs, specialty grocers, universities, technology campuses and more. LGBTQ-founded and Fair Trade certified Equator Coffees, women-owned/SHEowns™ certified, is the first California coffee roaster to achieve B Corp certification.
