“White Lotus” was one of the best additions to the television landscape of the last decade. It is comical and melancholy, and explores the themes of power, morality and identity in depth. The HBO show is beautifully shot, the writing is impeccable, and the cast is excellent. And this is absolutely the last show I would ever want to collaborate with a brand on.
But I guess that’s why I don’t work Coffee Friends. Ahead of the show’s third season, Coffee Mate has teamed up with The White Lotus to develop two confined edition flavors, and it really feels like someone should have stepped in to stop it.
This is probably one of the least well-thought-out coffee collaborations we’ve come across. When I watch “The White Lotus,” with its cast of clueless, well-to-do Americans running in rugged shoes through gorgeous landscapes and the people who inhabit them, I don’t usually think, “Oooh, what’s Tanya drinking?”
But here we are, with embarrassing connections that strain any credulity. As reported Food and wineThe third season of the hit series, which will premiere in February next year, will be set in Thailand and will cover the topic of “death and Eastern religion and spirituality” And nothing speaks more deeply to the seriousness of the topic than [checks note] Thai Iced Coffee and Piña Colada. Savor the illusory nature of suffering and the Wheel of Life, now with condensed coconut milk and pineapple flavors!
Leonardo Aizpuru, vice president of brand marketing at Coffee Mate’s parent company, Nestlé, said:
Now fans can experience the luxurious atmosphere of a Thai vacation this season with just the click of a button and a pour of cream. We can’t wait to see taste experimenters escape to paradise from their living room with two tropical flavors never before seen in Coffee Mate.
Don’t get me wrong, Thai coffee is delicious and piña colada is Spanish for “strained/cleaned pineapple”, so I’m not entirely sure if it has anything to do with the Southeast Asian country – because the iced coffee drink sounds pretty tasty as All right. But uhhh, I feel like Coffee Mate’s decision makers really got the wrong message out of these morality tales.
Maybe now that I think about it, maybe that makes it the perfect collaboration. A completely tone-deaf and perfunctory addition to a show satirizing unsophisticated and deaf prosperous white people. Coffee Mate’s confined edition whiteners so succinctly express the themes that White Lotus has been working on for approximately 24 hours. This dairy-free simulation draws inspiration from places of enormous cultural significance and gathers only the superficial and tangential, as seen on a postcard or through the whitewashed lens of an all-inclusive resort.
I think this collaboration can be a real work of art.
