Royal Coffeein cooperation with Basics for health and founding partner of the campaign Equatorial coffeeslaunched a dollar-for-dollar fundraising campaign to expand cervical cancer screening and treatment among women farmers in East Africa.
Royal will match donations of up to $125,000, with a total goal of $250,000 to reach more than 5,000 women with lifesaving care that, in many cases, is unavailable anywhere else nearby.
The campaign launched in January during Cervical Cancer Awareness Month and has already raised $23,500.The deadline is urgent. USAID funding cuts have disrupted the global health infrastructure that many coffee-growing communities rely on. Grounds for Health, which has been working with cooperatives and regional healthcare providers since 1996, takes on this pressure directly.
“Coffee starts with women. When the systems that protect their health are defunded, we can’t pretend it’s someone else’s problem. This industry depends on their work, leadership and resilience. By contributing every dollar, we take responsibility not only with our words, but also with our actions.” — Max Nicholas-Fulmer, CEO, Royal CoffeeRoyal has supported Grounds for Health since 2006, contributing more than $1.6 million in total financial and in-kind support. This campaign encourages the entire industry to join in this commitment.
Here’s how to get involved:
A model that any stove can recreateEquator Coffees joins as a founding partner of the campaign and donates 10% of sales proceeds from its up-to-date Single Origin Espresso, Burundi Women of Turihamwe, to Sustainable Coffee, which will launch on March 2. Their participation shows how choosing a single origin can become a lasting and meaningful support for the women who produced it.
Any smoker can do the same. Choose your coffee, set your donation percentage, and Royal will lend a hand you turn it into impact. To get started, contact info@royalcoffee.com.
March 8–15: Health Week BasicsHealth Basics Week starts on March 8 on International Women’s Day.For just $25, coffee shops can promote the campaign in-store and support women’s health at home using an easy-to-print digital promotional kit provided by Grounds for Health. It’s a plain, apparent way to activate your team and customers during a critical week.
March 13: Latte Art Party at The Crown (Oakland)All proceeds will go to the campaign. We invite players and sponsors.Event details: https://events.royalcoffee.com/LatteArtThrowDown
April 10–12: World of Coffee, San DiegoWe are still acquiring partners and sponsors for this purpose. Each dollar deposited is topped up until the total pool of $125,000 is used.Find out more or donate to: https://royalcoffee.com/grounds-for-health-fundraiser/
About Kawa Królewska
Royal Coffee is an independent specialty green coffee importer based in Oakland, California, supplying roasters around the world, with a long-standing commitment to responsible purchasing, long-term relationships with producers and community impact.
About health basicsGrounds for Health provides cervical cancer screening and treatment to women in coffee-growing communities, working with local cooperatives, clinics and trained health professionals to provide evidence-based care where access is most circumscribed.
About Equator coffeesEquator Coffees is an LGBTQ+ and women-owned specialty coffee roaster with deep Bay Area roots recognized for its commitment to sustainable sourcing and measurable social impact.
