We are always grateful for the opportunity to check the work BluePrint coffeeOne of the defining brands of coffee from the third wave of the middle west and still proudly belonging to 2013. “Member” in BluePrint As well as a competitor of the barista competition. (Check 2013 and 2015 USBC range from our archives.)
Drawing packaging is a stern moment for each brand, especially one in the other decade, such as plan. In this interview with Nora Brady, he tells us more about the design of a team approach taken for this initiative and how to design packaging helps a coffee company to give them what is really essential to them in a physical, practical way.
What was the inspiration of this project?
We challenged to introduce more information about coffee into the packaging – and also achieving aesthetics, which is cleaner, more encouraging and still faithful to our brand. Card pockets were our clever solution. Each coffee is marked with a replaceable, interactive and collector’s card, which is hidden in a pocket cut from the front of the bag. On the shelf, the bag is alive blue with pure, bold graphics. Pull out the card to find information about coffee and hints about interaction during brewing.
Who designed it?
We designed them internally. The team working on this project consisted of our graphics Mary Grayson Batts, a member and wholesale director of Nora Brady and a member and director of Roaster Mike Marquard.
From the first vision to the final product, how long did the design process last?
We began to sketch ideas in August 2023, and fresh bags hit the shelves on August 23, 2025 – so this process lasted about 2 years from beginning to end.
Tell us about your favorite details of the project.
On the cards we turned on the spaces so that the customer could take their own notes during brewing. This is a dainty prompt to record things such as grinding, a dose of water and coffee and brewing time, as well as tasting notes and other thoughts. We believe that this is a great tool that helps customers choose the parameters of the infusion and register their impressions.
Are there key elements of the packaging to educate the consumer? (e.g. information about origin, tasting notes, brewing tips)
All of the above! The cards include notes for obtaining – a few words about producers who bred coffee and why we are proud to cooperate with them. We also joined notes from tasting from our team. On the reverse, we provide statistics such as region and height, style of processing and varieties. We have attached brewing guides step by step in our mixtures.
Is any of the packaging materials recycling or compost?
The cards are printed on uncoated paper, so they are fully recyclable.
How does the package design reflect the general brand and company news?
We deeply value transparency and purposefulness. One of the reasons for the name of our company is our desire to provide a plan to brew excellent coffee at home. At the same time, we always want to be amiable and inviting – it is not unavailable. Focusing on straightforward and bold graphics on the bag, and then providing a wealth of information about cards, we found a perfect balance of both accessibility and informative. We think that this packaging beautifully represents the thoughtful design and quality of the craft from which we are known.
Thank you!
