Today, Tuesday, April 21, we officially celebrate International Moka Day. April 21, which has historically been a sort of Boxing Day for National Frosty Brew Day, now has its own coffee holiday and celebrates one of the oldest and most iconic brewing methods ever created – the Moka pot.
It’s a Moka moment. Sprudge has officially declared 2025 the Year of the Moka Pot, as the classic Italian brewery has introduced many fun innovations to a design that has remained unchanged since its inception in 1933. They included contemporary art, birds, thermodynamic, automatic, co-branded, you name it. I’m not saying that our dubbing of 2025 as the Year of Moka led to International Moka Day, but I also can’t deny that it’s possible. (Or maybe it was the dancing Moka pots at the opening ceremony of this year’s Winter Olympics.)
This newest coffee celebration is the work of anyone else Bialettithe company behind the original Moka jug. It was created to celebrate a brewer whose sales exceeded half a billion units worldwide and to this day can be found in over 90% of all Italian households.
International Moka Day is as much about coffee as it is about design. April 21 was chosen specifically because it coincides with both the World Day of Creativity and Innovation and the opening of Milan Design Week 2026.
“Moka is a timeless item, present in homes all over the world,” says Alessio Gianni, director of marketing and design at Bialetti. “Its strength lies in its simplicity. It has been introducing coffee into everyday life for almost a century and continues to connect generations. Moka Day aims to raise awareness of how good design in its simplest form can shape culture. Above all, it is a way to thank the millions of people who apply Moka every day and share it with their loved ones.”
According to the press release, International Moka Day celebrations will take place around the world, including: at Roscioli in Novel York. The Greenwich Village Roman restaurant will take over the Moka pot for one night, with each coffee served “exclusively using the original Bialetti Moka, transforming the familiar gesture of ending a meal into a observable, shared ritual throughout the dining room.” During the service, each guest will receive free Moka coffee served in characteristic Bialetti cups after dinner. “A confined number of 1-cup Bialetti Moka jugs (while supplies last)” will be distributed throughout the evening.
So dust off the Moka pot and make yourself a nice espresso-like drink. There is no need to precisely dose coffee or weigh anything. Just pour in some coffee, add a little water and you’re done. You probably won’t do as well as a nonna who has been perfecting the same ritual every day for 50 years, but we all have to start somewhere. It might as well be International Moka Day.
