The eyes of the coffee world are on San Diego, the host city of the upcoming event World of Coffee the event will take place on April 10-12 in America’s Finest City. It promises to be a truly mega event filled with product launches, activations, gigantic tasks, unforgettable parties (if we remember) and many other attractions, a real gathering of a quorum from the entire international coffee industry. Since our launch in 2009, Sprudge has been covering these kinds of events with a depth and breadth that amazes, and this year will be no different. Expect announcements, guides, portals, daily live reports and content covering every aspect of our unique, multi-channel approach to coffee cultural reporting, but to make it happen we need your assist.
If you own a cafe in the greater San Diego area? This is the perfect time to register your store for free Sprudge’s Mapsour global portal to coffee shops, espresso trucks, mobile wheelchairs, grand brekkie cafes and every other form of delicious coffee service known to man. Registration is free— yes, for free! — and we’ll be using Sprudge Maps in part to assist inform upcoming San Diego guides and content ahead of World of Coffee 2026.
Are you brand owner or marketing manager Are you currently planning an absolutely epic presence at World of Coffee 2026? Your stand will be bursting at the seams, your event will be a must-see, and your presence at the exhibition will make the humble cry with delight. Well, we want to hear all about it. You really should reach out to us now and let us know about your WoC 2026 strategy so that we can include it in our upcoming great compendium of show announcements and content planning.
Are you a barista, coffee culture enthusiast, journalist or social media creator living in the San Diego area? Perhaps you are a combination of all of these, or would like to be! Sprudge loves collaborating with local experts to assist cover major coffee events, and our coffee industry partners are actively seeking local representatives to engage with ahead of this year’s event. This would be a really great time to contact us. We will be joyful to contact you.
And finally: San Diego is a culturally distinct and compelling place, with a roaring coffee scene, amazing food, world-famous beaches, and many significant cultural milestones. One such cultural touchstone is a film set in the city of San Diego in the 1970s. The other day we were talking about San Diego stuff and someone brought it up, and then someone else said, “Huh, I wonder if people in San Diego actually like this movie, or if they kind of hate it?” Because you know how it is – Hollywood comes and makes a movie about your city and people don’t always really appreciate it, especially if that movie portrays some preconceptions or outright misinformation about the city you love.
Our question is: what are people in San Diego thinking about right now? And given that this is a dated millennial reference and there’s probably a lot more great art and film in your city, what should we be watching/parodying as we prepare to write extensively about San Diego in the coming weeks?
Thank you, San Diego. We can’t wait to hear from you.
Kind regards,
Sprudge syndrome.
