B Corp certification is a way for a company to formalize its commitment to transparency and ethical business practices, both in terms of social and environmental impact. Many well-known coffee roasters have earned this name, including brands such as Onyx Coffee Lab, Coffee Collective, Prolog, Olympia, Cloud Picker and Equator Coffees, as well as importers such as Cafe Imports and Caravela. Lately Dean’s Coffee Beans in Massachusetts achieved a B Corp score of 168.5, the highest ever for a coffee company.
There are 260 coffee companies that have achieved B Corp certification, but none of them manufactured coffee machines. But that changes with issue #261. La Marzocco is now officially a B Corp.
To obtain B Corp certification, a company must achieve a total of 80 points on the B Impact Assessment, which “assesses a company’s impact in five areas: management, employees, community, environment and customers,” according to the B Corp website. La Marzoco received a score of 84.4. They obtained the highest scores in the areas of Employees and Environment, 27.2 and 19.8, respectively.
“We have always strived for excellence, and the B Corp framework is the environment in which we want to operate,” states La Marzocco CEO Lorenzo Carboni. “Our commitment to the standard’s five impact areas reflects the interdependence between our technology, people and the environment.”
Looking to the future, La Marzocco says it will continue to reduce its environmental impact by introducing a decarbonization pathway that commits the Italian coffee machine manufacturer to “achieve net zero greenhouse gas emissions across the entire value chain by 2050.”
B Corp certification is a milestone for companies wanting to operate ethically. It mandates transparency and provides accountability and measurable metrics on which those who achieve it can rely. Which La Marzocco now has. More information can be found in the La Marzocco store official website.
