Mom, come quickly, the yogurts are fighting for coffee again. Danone, the mother company Dannon and Chobani, has it in court regarding the violation of the trademark. Danone claims that Chobani copied the project and a bit of the verb Stok Frigid Brew to apply on his own line under the La Colombe brand.
For ReutersDanone states that Chobani has committed “knowledge, calculated and systematic” violation of the trademark in order to redesign the packaging for the La Colombe cool infusion line, which is “strikingly similar” to violating Stok. The push of the argument rotates around the apply of the “Brilliant & Mellow” expression.
Danone claims that they have been using this expression since 2021 to distinguish themselves from Starbucks and La Colombe. Then in December 2023, after buying a value of $ 900 million from Chobani, La Colombe changed his passwords to a cool infusion from “Brilliant & Armallful” to “Brilliant & Mellow”. (They also began to call the same lithe coffee, unlike medium roast, do this information what you want.)
The next point of dispute is the color of the packaging. Danone claims that the yellow La Colombe project has a striking similarity to its own yellow and black.
Danone states that the similarities “will cause Danone to grave and irreversible damage, and the good he built in a glowing and gentle sign over the past four and a half years.” They are looking for an order to stop Chobani from selling their product sold in this way, as well as “lost profits and triple damage”. For the third time for a decade, two brands met in court.
The trademark for “Brilliant & Mellow” was submitted in February this year by Whitwave Services – a failed trademark of Stok – which was purchased by Danone in 2016. Of goodsThe “Brilliant & Mellow” trademark is able to live/expect. And although it seems a bit stupid from the outside, brands are obliged to defend their trademarks against violation of them not to lose it. This is what Danone does here.
Either way, I don’t buy my cool infusion from a yogurt company. Unless it is not a gurt and they do not start selling them in these pipes to be able to freeze them and make pops with an icy drink. BRB must quickly designate something quickly.
