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Inside a novel store in La Marzocco in Seoul

Seul, South Korea is one of the largest coffee cities in the world. Last week, we published a guide to the Mapo-Gu district (because an attempt to cope with the whole city in one guide is stupid) and serves as a great foundation for the level of coffee in Seoul. Pre -prescribed cafes can easily include a coffee guide for the whole city, and happiness, and yet in Seoul it is only one district.

The capital of South Korea loves coffee, so it makes sense that it would also be a house “first on the planet” Marzocco Shop-in-a-shop. Inside Shinsegae Dobarz sales In the Gannam district, the novel La Marzocco store is a coffee lover’s dream.

As reported SuperfutureThe La Marzocco store focused on consumers is a mix of Showfloor and a tasting room and is part of the re -open section of premium home appliances at the Shinsegae department store, including brands such as SMEG, Miele and Gaggenau. Open at the end of June, La Marzocco covers a compact trail in a larger store, only 24 square meters (258 square feet). The space was designed next to the spatial design studio RVMN And it was built around the concept of “the taste of emptiness”. The project is minimalistic, based on uncomplicated, almost brutalistic elements, all operate around the central installation point, a blue and white wall created by a multidisciplinary artist Lee Lee.

Customers in the Gangnam store in La Marzocco can try coffee made from one of the espresso machines, while extending many equipment focused on the house.

It is a bit tough not to be jealous when the department store is home to a cooler cafe than you have access, but that’s what happens in Seoul. What makes sense. I’m just jealous, that’s all. For more information, visit La Marzocco Korea’s Instagram website.

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