Well, we arrived until July, which means that it’s probably time to make our Q3 registration of Starbucks. You know, make sure that everything is humming nicely in a global coffee chain and that nobody does anything incredibly stupid. Wait, what is it? Recent article in Fortune About Starbucks “Pioneer of the Cafe of the Future”. As they are doing, I wonder. Let’s see, he speaks here through cozy sofas and mood lighting.
Ladies and gentlemen, Starbucks invented cafes from the 90s.
All this is part of the Starbucks initiative by director general Brian Niccol, who was definitely in a cafe without Starbucks. He moves the company away from their time-honored business model “Order and Fucking” in favor of a revolutionary fresh idea: coffee here.
Part of the changes to promote the more “cafe café”, which are implemented in stores in Recent York and southern California, include comfortable seats, heated lighting and darker interior, ceramic cups, spices bar and “locally inspired art to try to give each made location.” Starbucks also instructed Barista in these stores to “” warmly appreciate customers, thanks to which they feel welcome. ” (Which sounds a bit threatening when you put it.
In miniature, Starbucks just Columbus (or Macchiato’ed, as probably more correct) second wave cafes. Wait for Niccol to discover nights from the open mixture. He intends to reverse the lid.
The initiative at the back to Starbucks is to make it a place where people want to spend their free time. Some can say third place. Return to Starbucks is a good, first initiative that goes hand in hand with another fresh brand program, an algorithm for order sequencing, which helps reduce the waiting time and boost revenues beyond the miserable $ 8.76 billion from the second quarter, which was below expectations.
Of course, none of this will matter, unless Niccol has no stones to restore the real linchpin of the grunge cafe: internal burning. I do not advise you or anyone else (much less myself) that Indluge in this embarrassment pleasure from the radiator lighting. Smoking is a disgusting habit that will certainly kill you, and the smoke -thrown rooms are best left yesterday. I’m just saying that I would like to have such an option. And if you are going to stop the whole era of the cafe, do it really and design the ashtray. Do you want people to stay? Let them give their legal addictions, especially when they are the other half of coffee.
Do the 90s or do not do it at all, cowards.
